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MainDBNew: Product solutions for a future of more constrained resources

Version HistoryVersion History

Title

Product solutions for a future of more constrained resources

NWPWeblink

 

NWPTypeOfOrganization

Private sector

NWPGeographicRegion

Africa; Asia; Caribbean and Central America; Europe; North America; South America

Scope of work

 

NWPMandatesandFrameworks

 

NWPModalityApproachandMechanism

 

NWPEffortsToAddressSOE

 

NWPRelevantStakeholders

 

NWPFocusonNElossesFlag

 

NWPImpactAreas

 

NWPOutputs

 

Good practices and lessons learned

 

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Date of submission

 

Abbreviation

 

Activities

 

Adaptation element

Technology support

Adaptation sector/theme

Water resources

Climate hazard

 

Country

All

NWPDataSource

PSI

Description

As one of the world’s leading consumer goods companies with a strong portfolio of trusted brands, Unilever aims to help people meet their everyday needs for nutrition, hygiene and personal care in a way that is sustainable and protects the environment. Securing access to clean water is a growing concern in many parts of the world. In addition to reducing the total amount of water used across our value chain, Unilever is committed to finding innovative solutions to enable consumers to adapt in areas of water stress. For example, we have launched a fabric conditioner for hand-washing laundry which reduces the amount of water required to rinse detergent from clothes by two-thirds. This saves an average of 30 litres of water per wash, often at a lower cost to consumers than traditional products, while at the same time reducing the effort and time needed to hand-wash laundry. Unilever estimates that consumers could save 500 billion litres of water annually if this conditioner were used by all its laundry product users in Asia and South Africa.

Expected outcome

Over fifty percent of Unilever’s current sales are in developing countries and much of our future growth is expected to come from emerging markets. As these countries face the greatest challenges from climate change, adapting our product portfolio to be fit for a future of more constrained resources will enable more consumers to enjoy a good quality of life whilst still living within the planet’s means. Providing sustainable solutions to enable people to use less water not only increases brand loyalty but also helps Unilever achieve its target of halving the water associated with the consumer use of our products by 2020.

Further information

NWPGeographicScope

 

Indicators of achievement

 

NWPInformationType

Case study

NWPJoinDate

 

NWPPartner

Unilever

Purpose

 

Regional group

 

Target group

 

NWPWorkStream

NWP

NWPYear

 

NWPOutcome

 

NWPPartners

 

Type of knowledge resource

 

Scale of work

 

NWPSlowOnsetEvents

 

NWPReferences

 

Implementing partners

 

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Attachments

Content Type: NWPSearchableItem
Version: 2.0
Created at 10/10/2018 14:30 by Serkant Samurkas
Last modified at 25/04/2022 14:18 by Nicholas Hamp-Adams